Affiliate Case Study: Best Western leverages expertise from AP and Awin to boost ROAS 1804%

Affiliate Case Study

Discover how Acceleration Partners (AP) and Awin collaborated to help Best Western GB, a company with over 250 independently owned and managed hotels in Great Britain, to drive cost-effective growth and reach new audiences through their affiliate programme.

Despite budget cuts, the team streamlined processes and leveraged the performance-based affiliate channel to generate incremental revenue.

The results:

• By activating and optimising high-traffic, travel-relevant partners and introducing new partners to aid growth and target a younger demographic, the team exceeded all 2022 objectives, including generating over £1.3 million in revenue, achieving an average CPA of less than 8%, and increasing brand awareness through partners.

You can download the full case study here, and visit Acceleration Partners to unlock your growth through partnerships.