7 Easy Ways To Stay Top Of Mind With Your Partners - Cheat Sheet

Cheat Sheet by - Steven Muhr

Steven explains the Cheat Sheet...

Want your partners to promote your solution more often? 🤔 The secret isn’t just better commissions. It’s about creating value that helps them succeed with their customers.

Here are 7 practical ways to stay top of mind by focusing on what matters most: helping your partners deliver value.

1. Share Quick Win Templates

Provide partners with actionable resources to share with their customers—guides, email templates, or quick tips that solve specific pain points.

Example: “Here’s a checklist to help your clients improve [process] with [your solution].”

2. Showcase Customer Success Stories

Partners love hearing about actual results. Share stories demonstrating how your product solved a key challenge for their customer.

Example: “One of our partners helped a client reduce [problem] by 30% in just three months.”

3. Provide Exclusive Tips and Trends

Help your partners stay ahead by sharing industry insights they can use to guide their clients.

Example: “Top three customer challenges we’re seeing in 2025—and how to solve them.”

4. Personal Check-Ins Focused on Partner Goals

Make check-ins about them—not just your sales targets.

Ask: “What challenges are your customers facing?”, “How can we make it easier for you to engage them?”

5. Share Leads (It’s a Two-Way Street)

Partnerships should be mutually beneficial. If you come across a customer who needs your partner’s service, send them a referral. Trust builds when value flows in both directions.

6. Collaborate on Customer-Focused Content

Co-create content that helps your partners engage their customers, like a webinar or guide.

Example: “How to solve [specific customer problem] with [your solution].”

7. Build a Feedback Loop

Make your partners feel heard. Create a system where they can share feedback, challenges, and ideas with you and act on them.

Staying top of mind is about more than touchpoints. It’s about building trust and helping your partners deliver real value to their customers.

Download the FREE JPG here.