Influencer Case Study: How Tabs Chocolate increased influencer marketing revenue by 17% with Social Snowball

Influencer Marketing Case Study

We wanted to share the story of Tabs Chocolate and how they absolutely crush it with TikTok.

Tabs Chocolate was founded in 2021 by two University of Michigan undergrads, Jake Lewin and Oliver Brocato. Tabs is an edible dark chocolate shared by two partners in order to enhance their sexual experience. While looking to grow their brand, Oliver ran into a problem... Due to the nature of the product, Tabs had restrictions on their advertising channels.

This meant they weren’t able to follow the regular advertising playbook used by DTC brands. They had to get creative with acquiring customers organically.

So, Tabs Chocolate deployed a creative content strategy using influencers across TikTok, YouTube, and Instagram. Then managed their program all within Social Snowball.

The results:

• 17% increase in affiliate marketing revenue
• 9.8x return on investment 
• 10+ hours saved weekly from managing influencers manually.

You can download the full case study here, and visit Social Snowball to automate and analyse your word-of-mouth marketing.