Brands Bandwagons and Bullshit Book - How marketing, advertising, media and PR work - Book

Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding.

'Brands, Bandwagons & Bullshit' was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it's useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).

It was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide-ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may encounter on your own marketing journey.

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Credit to Harry Lang - more info found on this post.

Number of pages: 331 pages

Format: PDF

FREE to download